Vertella: 60% back-end revenue increase with reduced ad spend

Partnership Duration: 2+ years and counting
Annual Budget: 7 figures
Channels: Google Ads, Microsoft Ads, Meta
Services: Paid Media Management, Conversion Rate Optimization, Data Modeling & Machine Learning (AI)
Location: UK

The Challenge

In today’s market, true success isn’t just about growth - it’s about profitable, resilient growth. We’re proud to showcase our partnership with Vertella, a leading UK distributor, where we helped them increase back-end revenue by over 60% in Q1 2025, even while navigating a strategic reduction in ad spend. This came after a year of explosive growth where we increased their revenue by 134%.

The initial challenge was common for large B2B catalogs: budget was spread thin, with top-performing products being underexposed.

Our Solution

We replaced their single PMax campaign with our proprietary strategy, automatically sorting thousands of SKUs into dynamic performance tiers. This data-driven structure focused spend on high-impact products, cut waste, and allowed us to strategically expand their reach onto Microsoft Ads and Meta.

The Results

The result is a powerful two-stage success story: first, doubling revenue from £489k to over £1.14M in 2024, and then successfully pivoting to maximise profitability in 2025. This is what happens when an AI-driven platform and expert strategy work together.

Key Results

2024:

• 134% increase in revenue
• Revenue growth from £489k to over £1.14M
• Doubled revenue in one year

2025 Q1:

• 60% increase in back-end revenue
• Strategic reduction in ad spend
• Maximized profitability

Conclusion

AdPeak helps e-commerce brands with large catalogs build more resilient and profitable advertising programs.