Function18: 42% revenue increase despite major disruption

Partnership Duration: 5 months and counting
Annual Budget: 6 figures
Channels: Google Ads
Services: AdPeak AI-driven optimization, Data Modelling & Machine Learning
Location: UK

The Challenge

What happens when a major disruption hits your business? For luxury golf retailer Function18.com, that didn’t even stop their momentum. We helped them achieve a 42% increase in revenue and an 11% lift in ROAS in the first 5 months of 2025, reversing a period where profitability was declining.

The challenge was a classic one for large inventories: just 12% of their products were generating all the revenue, while over 90% had almost no visibility.

Our Solution

Our AI platform restructured their account, automatically sorting products into dynamic performance tiers. To match their fast-moving stock, we increased our system’s update frequency from weekly to daily, ensuring campaigns always reflected real-time inventory and performance.

The Results

The result was a powerful, largely self-managed system for the owner that delivered significant growth with minimal intervention—proving its resilience even in the face of unforeseen challenges.

Key Results (2025)

• 42% increase in revenue
• 11% lift in ROAS
• Reversed declining profitability
• Self-managed system with minimal intervention

Conclusion

AdPeak’s AI platform automates Google Ads for e-commerce brands, advertising your entire inventory to unlock hidden potential and grow your revenue.