Hiatt Hardware: 263% revenue increase with consistent ROAS

Partnership Duration: 2 years and counting
Annual Budget: 7 figures
Channels: Google Ads, Microsoft Ads
Services: Paid Media Management, Conversion Rate Optimization, Data Modeling & Machine Learning (AI)
Location: UK

The Challenge

We’re excited to share how AdPeak helped Hiatt Hardware (UK) achieve a 263% revenue increase in 2023, followed by an additional 97% growth YTD in 2024. This incredible scale was achieved while consistently maintaining their target ROAS, even as CPCs rose by 26%.

The challenge was a common one for large e-commerce catalogs: only 19% of SKUs were driving over 80% of revenue.

Our Solution

Our AI platform moved beyond a single PMax campaign, restructuring their account into dynamic, performance-tiered campaigns. This strategy unlocked the hidden potential of their entire inventory, ensuring budget was allocated intelligently across all products, not just the existing bestsellers.

The Results

According to their Ecommerce Manager: “The team’s data-driven approach transformed our paid media performance. The 263% revenue increase speaks for itself, but it’s their strategic insights and machine learning innovations that truly set them apart.” This success demonstrates the power of combining advanced AI with expert oversight.

Key Results

2023:

• 263% increase in total revenue
• 26% increase in CPC YoY
• 4% above blended ROAS target
• 7% increase in average order value

2024 YTD:

• 97% increase in total revenue
• 36% increase in CPC YoY
• 7% decrease but above target ROAS
• 11% increase in average order value

Conclusion

This success demonstrates the power of combining advanced AI with expert oversight. AdPeak helps e-commerce brands with large catalogs build more resilient and profitable advertising programs.